Projekt 2 für Erste Campus (Fassaden Wiedner Gürtel)
/6
In his artistic intervention for the Erste Campus, Marcus Geiger has playfully “portrayed” the character, objectives, effects, and outward-radiating vibrancies of day-to-day activities in the building—and for this “portrait,” he employed paint as that most original medium of art. Geiger had the façades of the row of buildings directly opposite the Erste Campus on the other side of Wiedner Gürtel “renovated” in the respective pastel hues of the seven Euro bank notes, thus effectively visualizing the Erste Campus’s shimmering shadow. The painting of these colors onto buildings, rather than onto canvas, is reminiscent of the underlying concept of the bank notes’ design, which was to symbolically depict cultural eras in the form of imaginary archetypical works of architecture. The coloration of the individual façades does not correspond in any way to their respective ownership and likewise ignores existing building edges. K.R.