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Frizeri

Frizeri
/5
    • Hairdressers
    • Frizeri
  • 1975-2010
  • artist book, b&w leporello
  • 11,8 × 17 cm
I always look around the street. I notice something, and then I do the structuring. Hairdressers, for example, kept up with the signs for hairdressing places from 1939 (I found out about this years later) up to 1977, when I did this little book . So through the hairdressers’ signs, history could really be seen: I was interested in sign writing as we talked about. I looked at the adverts for restaurants with lambs on a spit, and compare them with car mechanics, who structured their ads very differently—precisely, because they are from a more technical crowd. What is interesting, when I look at it today, is that in all of them there is some specificity of the time, the trade, the message… Today it’s all so terrifyingly the same. Things that I didn’t like then, like the socialist dives, when I see them now, I fee glad, because they are different from those of today. It’s all so uniform that it makes you feel sick. Today time is being wiped out as an element of the city, the street, everything. Ml.S.